Honda of America used the phonographic principles discovered by Thomas Edison in the 1870s in a unique combination of art and science in their marketing campaign for the new Honda Civic. Honda acquired the rights to cut groves in 4 roads around the world to project the notes to The William Tell Overture. According to a Honda spokesperson, the tune is most pronounced when driving a new Honda Civic. Which makes sense sense the wheelbase, dimensions of the car and frame are used to project the sound of driving over the grooves in the road. One road in Lancaster, CA was privileged to be part of the marketing campaign. Unfortunately, neighbors ( I don’t see any homes or businesses in the video do you?) complained and the municipality will soon pave over the art. So anyone with a new Honda Civic should make a road trip out to California before this work of art is relegated to the monotonous desert road it once was.

Advertisements